Britney Spears: The Zone
Fairfax, CA
Dubbed the “ultimate Britney Spears fan experience,” The Zone is an immersive 30,000ft pop-up experience and retail shop designed by okidoki. that celebrates Britney Spears' iconic songs, videos, and outfits through Instagram-worthy photo ops, interactive displays and personalized content activated by special RFID wristbands.
This one-of-a-kind exhibit, for Britney Spears’ fans and pop-culture aficionados alike, promises to immerse fans in the life and legacy of the star and redefine “It's Britney, bitch!”
